trade show booth

How to Design a Trade Show Display Without Breaking the Bank

When you’re planning a booth for a trade show, you really don’t have to invest a fortune in trying to make your booth stand out from all the other exhibitors. Some companies do exactly that however, and they spend a ton of money designing an elaborate, eye-catching booth that no one else can match. The[…]

Trade show promotions

Booth Traffic Trade show

Building a Trade Show Marketing Plan, Part 2: Brand Experience Posted on February 17, 2016 by Phil Peden In a world of online stores, e-blasts, video conferencing, and social media connections trade shows offer you a unique opportunity to tell your story face-to-face. 95% of people say face-to-face meetings are essential for long-term business relationships.[…]

Hot to get Booth Traffic

Booth Traffic

Building a Trade Show Marketing Plan, Part 1: Booth Traffic Posted on February 10, 2016 by Phil Peden It’s every exhibitor’s fear. You reach your space, set up the perfect display, layout your marketing materials, run through your talk tracks one last time, and… nobody stops. After a while, you start to feel anxious, and the next thing[…]