Tips for a Successful Sales-Based Incentive Program

Remember when you were young and asked to help raise money for your youth baseball team or scout troop? The first thing most of us did was scour the rewards page to see how much we needed to sell for the grand prize. Believe it or not, if you ever participated in such a fundraiser, even[…]

How Useful Did Your Customers Find Your Last Advertisement?

Unless your last ad contained lifesaving information or doubled as a flotation device chances are most consumers probably didn’t find it very useful. Consumers that were in the market for your products or services at that moment undoubtedly found it useful, but what about everyone else? How do you make sure consumers remember your brand[…]