Parade Promos



by Kacie Long

Whether you live in a small town or a big city, parades are a staple no matter where you go. A parade helps show unity throughout the community while celebrating a specific event — not to mention it’s a perfect opportunity for a local business to get its name out there.

Think parades are obsolete? Think again. The biggest parade of them all, the Macy’s Thanksgiving Day Parade, has approximately 3.5 million spectators along the parade route every year according to an article in Advertising Age. That doesn’t even include the amount of people who watch it on television, which happens to be a staggering 50 million viewers.

Although most parades are not quite to this scale, they are certainly still popular and are sure to gather a big audience of all ages and demographics.

Wondering how this ties in with promotional products? Think about it. As you watch the parade pass by, how many times do you see parade participants not only throw out candy, but toss out promotional products to spectators. Hence, the perfect opportunity to gain impressions for your business!

So, the float has been created, you’ve got your spot booked in the parade, but now you are wondering what you should do for hand-outs.

Try sticking to lightweight, smaller items that are not fragile as you may not have time to walk up to spectators to hand them out individually. This way you are still able to toss your items to the crowd if necessary.

Some of these items could include sunglasses, a plastic water bottle or a key tag sporting your business’ logo.

Other small, light weight items that are guaranteed crowd pleasers include magnets, stickers and drawstring bags.

Want to stick to the traditional candy throwing but still want to gain impressions for your business? There are tons of promotional candy options as well!

All in all, when it comes to parades, don’t be the business without any fun goodies to throw out to potential customers. Let’s not forget, 89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months. In addition to this, after receiving a branded promotional product, 85% of consumers do business with the advertiser according to the the PPAI factbook.