Tremendous Trend or Failing Fad? Branding with Promotional Fidget Toys

  By now you’ve heard of them, seen them and in all likeliness have one in your home – fidget spinners are everywhere. A recent article from Fortune Magazine, however, claims the popular stress-relieving toys are part of a short-lived fad. While Fortune’s data may back the claim, I have to disagree, especially when it comes[…]

trade show booth

How to Design a Trade Show Display Without Breaking the Bank

When you’re planning a booth for a trade show, you really don’t have to invest a fortune in trying to make your booth stand out from all the other exhibitors. Some companies do exactly that however, and they spend a ton of money designing an elaborate, eye-catching booth that no one else can match. The[…]

Trade show promotions

Booth Traffic Trade show

Building a Trade Show Marketing Plan, Part 2: Brand Experience Posted on February 17, 2016 by Phil Peden In a world of online stores, e-blasts, video conferencing, and social media connections trade shows offer you a unique opportunity to tell your story face-to-face. 95% of people say face-to-face meetings are essential for long-term business relationships.[…]